Inventory Quality Policy for Krush Media
At Krush Media, we are committed to delivering the highest quality online media inventory to our advertisers and partners. This Inventory Quality Policy outlines our dedication to maintaining a transparent, safe, and brand-friendly online advertising environment. We aim to provide a superior user experience and ensure the highest standard of inventory quality.
Disclosure: We are committed to transparency in all aspects of our inventory. We will clearly disclose our inventory sources, including but not limited to websites, apps, and content networks.
Data Transparency: We will provide advertisers with comprehensive information about the data used for targeting and personalization, ensuring that user data is handled ethically and in compliance with relevant regulations.
Content Guidelines: We will maintain strict content guidelines to ensure that our inventory is free from harmful, offensive, or controversial content. All content must align with our brand-safe standards.
Monitoring and Reporting: We will continuously monitor our inventory for any potential brand safety concerns and promptly address any issues that may arise. Advertisers will have access to brand safety reports upon request.
Ad Fraud Prevention
Ad Verification Tools: We will employ industry-standard ad verification tools to prevent ad fraud, such as invalid traffic, viewability issues, and ad stacking. We will work to maintain a clean and fraud-free environment for advertisers.
Traffic Quality Control: We will implement traffic quality control measures to ensure that we do not inadvertently serve ads to non-human traffic, including but not limited to bots and automated scripts.
Ad Experience: We will prioritize the user experience by ensuring that ad formats and placements are non-intrusive and do not disrupt the overall browsing experience.
Page Load Times: We will optimize page load times to ensure fast and efficient ad rendering without adversely affecting site performance.
Regulatory Compliance: We will adhere to all relevant advertising laws and regulations, including GDPR, CCPA, and other privacy laws, as well as industry self-regulatory guidelines.
Third-Party Partners: We will require all third-party partners to adhere to the same inventory quality standards outlined in this policy.
We are committed to a culture of continuous improvement. We will regularly review and enhance our inventory quality practices to stay aligned with industry best practices and emerging trends.
Ownership: Clear ownership and accountability for maintaining inventory quality will be assigned within the organization.
Reporting and Escalation: We will establish processes for reporting and escalating issues related to inventory quality, ensuring timely resolution.
Review and Update
This Inventory Quality Policy will be reviewed and updated as needed to reflect changes in technology, regulations, and industry standards.
At Krush Media we understand that inventory quality is fundamental to our success and the success of our advertising partners. We are committed to upholding the highest standards of inventory quality and ensuring a safe, transparent, and brand-friendly environment for all stakeholders.